Celebrity News
SVG surveyed gamers in the know when it comes to prominent esports teams and asked which organization is the most overrated.
How has the celebrity endorsement game changed in India, in the wake of the pandemic, and going forward what could it look like? The Drum speaks to Aviral Jain, managing director of global advisory firm Duff & Phelps to find more
Bitcoin has become a global index of greed and fear. It's also the tip of the wedge to eliminate settlement costs through a Chinese digital yuan.
The
There’s enough candidates running for mayor of New York City to field a pro-football team — but now one of them has some city sports legends aiming to give his campaign a boost. Wall St…
Peloton is releasing a lower-priced treadmill t...
Shawn Mendes has a Chipotle bowl. Charli D’Amelio has a Dunkin’ coffee. But ... why?
In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask US marketers how to extract value from a big-name endorsement.
People become more receptive to buying items if they're associated with celebrity endorsements. How does this work in the brain?
Droga5's spots feature a cast in Covid times